We find where your pipeline leaks. Then we build the engine that fixes it.
We embed with your team and map the whole pipeline, from marketing through outreach to sales. Then we build what's missing: your CRM data unified with every channel, account scoring, AI agents that do the repetitive work. Everything runs in your stack. You own all of it.
From the team behind Zaplify: 8+ years and 2 000+ B2B companies of lead generation experience. Meet the team
You don't have two funnels. You have one broken one.
Marketing optimizes exposure. Sales starts over from zero. Nothing accumulates.
Every exposure and every signal lands in the same model. Each cycle sharpens the next. It compounds.
All your go-to-market data. One model.
We connect the sources you already have, starting with your CRM, and unify everything into one model that your team and our engines both run on. Every company's engine looks different. This is the shape they share.
Your CRM is the backbone. Every account, contact, and signal your company already holds, cleaned up, in one place, queryable in plain language.
Every account is scored against your ideal customer profile, its buying signals, and its history. The output is the next best action.
Audiences, budget calls, and a prioritized call list for sales. Results feed back, so the model sharpens every cycle.
Every channel, run from the same brain.
Intent & outreach turns signals into conversations while the interest is still live.
Account-based marketing puts your named targets everywhere they look.
Search & AI visibility makes you the answer wherever buyers ask.
Evon Labs designs and runs go-to-market systems for B2B companies in the Nordics, built in the client's own stack…
Paid search spends where pipeline says, not where clicks are cheap.
LinkedIn reaches the whole buying committee, matched from your own data.
Diagnosis, proof, then compounding.
No big transformation on faith. We start with the smallest effort that can prove where the leverage is, and expand only when the data justifies it.
We map your full pipeline with your team, from marketing through outreach to sales, and write up where the signals leak.
The diagnosis becomes a blueprint: priorities, the data model, and the first working engine live in your environment by day 14.
We build what your engine needs that doesn't exist off the shelf: integrations, AI agents, internal tools. Fixed price, owned by you.
We run and improve the engines from inside your channels. You approve where it matters.
What we build depends on what we find.
Every engagement starts with the same diagnosis and ends with a different engine. These are representative builds, each shaped by where the pipeline actually leaked, each running in the client's own stack.
Diagnosed82% of buying signals never reached sales.
Signal & scoring engine
Marketing and CRM data become named, warm accounts, handed to sales at the right moment.

DiagnosedOpen quotes died silently in inboxes.
Quote-follow-up agent
An agent chases every open quote, politely, and logs every reply back to the deal.


DiagnosedFive dashboards. No answers.
One view of the funnel
Spend, pipeline, and revenue in one model. Ask it questions in plain language.
DiagnosedOrders and invoices invisible to go-to-market.
ERP-to-pipeline sync
Order history becomes buying signals. Reorders, lapses, and upsell windows feed the scoring.


DiagnosedDeal status lived in three people's heads.
Internal deal desk
Every live deal in one view: stage, owner, next step, and the signals behind it.


Your engine will be different.
The diagnosis decides the build. If what your pipeline needs doesn't exist off the shelf, we engineer it. Fixed scope, fixed price, owned by you.
Capacity economics. Not low price.
You rent activity. Nothing accumulates.
Built inside the stack you already run.
Your engine connects directly to your CRM, ad accounts, analytics, and email. It reads signals and writes decisions where your team already works.
Pipedrive
Dynamics 365
Upsales
Lime CRM
SuperOffice
Fortnox
Outlook
Mailchimp
ActiveCampaign
TeamsIf it has an API, we can connect it. Custom integrations on fixed scope.
Don't start with a demo. Start with your real funnel.
A 45-minute working session where we map your data, your decisions, and the first engine worth deploying.
Book a working session45 minutes · free · no slides about us, just a whiteboard about you