We find where your pipeline leaks. Then we build the engine that fixes it.

We embed with your team and map the whole pipeline, from marketing through outreach to sales. Then we build what's missing: your CRM data unified with every channel, account scoring, AI agents that do the repetitive work. Everything runs in your stack. You own all of it.

From the team behind Zaplify: 8+ years and 2 000+ B2B companies of lead generation experience. Meet the team

Nordveil AB · GTM engine Built by EvonLabs · deployed week 3 Live · Tue 09:44
47
signals today
6
accounts above 70
2
handed to sales
3
meetings this week
Live signals
09:44Nordveil · crossed thresholdTo sales
09:41Nordveil · pricing page · 3rd visit
09:38Hexlar AB · LinkedIn ad · 4 impressions
09:34Brunn Systems · integrations page
09:29Kvist Industri · opened sequence, step 2
09:22Falk Logistik · search visit
Account scoring
Nordveil92
Hexlar AB81
Brunn Systems74
Kvist Industri58
Falk Logistik41
Signals per day
Last 7 days · today still counting
M. Lund · COOThu 10:00
Nordveil · brief and account history sent to sales
Trusted by Soscale Arevo Qurant

You don't have two funnels. You have one broken one.

TodayTwo funnels, working apart
Marketing
Campaigns
Clicks
"Leads"
A report
Context is lost here
Sales
Bought list
Cold calls
A few meetings

Marketing optimizes exposure. Sales starts over from zero. Nothing accumulates.

With your engineOne pipeline, one memory
Marketing and sales, one flow
Exposure
Signal
Score 92
Named account
Sales outreach
Meeting booked
Learning feeds back into the next cycle

Every exposure and every signal lands in the same model. Each cycle sharpens the next. It compounds.

All your go-to-market data. One model.

We connect the sources you already have, starting with your CRM, and unify everything into one model that your team and our engines both run on. Every company's engine looks different. This is the shape they share.

Your sources
CRMPipedrive · HubSpot · Dynamics
Website analyticsVisits · pages · conversions
Google AdsSearch · PMax · cost
LinkedInCampaigns · engagement
MetaAudiences · reach
Email & outreachOpens · replies · meetings
Your model Live
Unified data layer
AccountsContactsSignalsCampaignsRevenue
Normalized, deduplicated, queryable in plain language
Decision engine
Nordveil92Hand to sales
Search budget+12% to search
Quote #214Follow-up sent
Scores, budget calls, and agent actions, with every decision logged where you can see it
Activation
Audiences to your channelsSearch · ABM · LinkedIn · Meta
Budget and message callsWhere the next unit of effort goes
A call list of named accountsWarm, enriched, prioritized
Results feed back into the model
No new stack to buy. We connect the one you have. The data, the model, and the audiences stay yours.
01
The data layer

Your CRM is the backbone. Every account, contact, and signal your company already holds, cleaned up, in one place, queryable in plain language.

02
The decision engine

Every account is scored against your ideal customer profile, its buying signals, and its history. The output is the next best action.

03
Activation

Audiences, budget calls, and a prioritized call list for sales. Results feed back, so the model sharpens every cycle.

Every channel, run from the same brain.

Intent & outreach turns signals into conversations while the interest is still live.

10:18Nordveil · pricing page · 3rd visit
10:19Crossed threshold · enriched
M. Lund · COOMonday's call list
Direct number found · warm intro drafted

Account-based marketing puts your named targets everywhere they look.

Named targets · 400 companiesIP exposure on
Nordveil
14×
Hexlar AB
Brunn Systems
Kvist Industri

Search & AI visibility makes you the answer wherever buyers ask.

Who builds GTM systems for industrial B2B?
AI answer

Evon Labs designs and runs go-to-market systems for B2B companies in the Nordics, built in the client's own stack…

Paid search spends where pipeline says, not where clicks are cheap.

Budget by query cluster
"gtm system b2b"
+12%
"pipeline automation"
held
"crm consultants"
cut

LinkedIn reaches the whole buying committee, matched from your own data.

CEOCOOCFOOpsIT
One account, five decision-makers reached

Diagnosis, proof, then compounding.

No big transformation on faith. We start with the smallest effort that can prove where the leverage is, and expand only when the data justifies it.

Scan & diagnoseFree

We map your full pipeline with your team, from marketing through outreach to sales, and write up where the signals leak.

Sprint30 days

The diagnosis becomes a blueprint: priorities, the data model, and the first working engine live in your environment by day 14.

EngineerFixed scope

We build what your engine needs that doesn't exist off the shelf: integrations, AI agents, internal tools. Fixed price, owned by you.

OperateOngoing

We run and improve the engines from inside your channels. You approve where it matters.

Findings · first passScan & diagnose
PipedriveThree years of deals. No buying signals captured.Gap
GA4Traffic never tied to accounts.Gap
Google Ads · LinkedInSpend optimized on clicks, not pipeline.Thin
OutreachReplies live in two inboxes, invisible to the CRM.Thin
ERPOrder history untouched as a signal source.Untapped
82% of buying signals never reach sales. First engine
BlueprintSprint
Data
Data model
ICP
Audiences
Decide
Scoring
Budget logic
Feedback
Act
Call list
Reporting
Alerts
First engine scope: data model, scoring, and the call list ship in the sprint.
Custom modulesEngineer
ERP → pipeline syncOrders and invoices become signals
Live
Quote-follow-up agentChases every open quote, politely
In build
Internal deal deskOne view of every live deal
Scoped
Fixed scope. Fixed price. Owned by you.
This week, runningLive
47
signals today
6
accounts above 70
2
handovers this week
09:41Nordveil · pricing page · 3rd visit
09:44Score 92 · crossed threshold
09:45Handed to sales · M. Lund, COOHanded over
09:52Audience synced · LinkedIn
10:04Budget shifted · search +12%

What we build depends on what we find.

Every engagement starts with the same diagnosis and ends with a different engine. These are representative builds, each shaped by where the pipeline actually leaked, each running in the client's own stack.

Diagnosed82% of buying signals never reached sales.

Signal & scoring engine

Marketing and CRM data become named, warm accounts, handed to sales at the right moment.

Live signals
09:41Nordveil · pricing page · 3rd visit
09:44Score 92 · crossed threshold
M. Lund · COO · direct numberTo sales
Warm, named, full account history attached

DiagnosedOpen quotes died silently in inboxes.

Quote-follow-up agent

An agent chases every open quote, politely, and logs every reply back to the deal.

Quote #214 · SEK 480k
MonQuote sent
Day 6Still unanswered · polite follow-up sent
Reply · day 7Logged to deal
“Thanks for the nudge. Can we talk Thursday?”

DiagnosedFive dashboards. No answers.

One view of the funnel

Spend, pipeline, and revenue in one model. Ask it questions in plain language.

This quarter
Which campaigns touched our won deals?
Spend
418k
Pipeline
3.2M
Won
1.1M

DiagnosedOrders and invoices invisible to go-to-market.

ERP-to-pipeline sync

Order history becomes buying signals. Reorders, lapses, and upsell windows feed the scoring.

Order stream
FortnoxOrder #4411 · repeat customer
ModelReorder window opens in ~3 weeks
CRMTask on the account owner's listSignal

DiagnosedDeal status lived in three people's heads.

Internal deal desk

Every live deal in one view: stage, owner, next step, and the signals behind it.

Live deals · Monday 08:30
Nordveil · 480kNegotiation
Hexlar AB · 130kQuote out
Brunn Systems · 90kFirst call

Your engine will be different.

The diagnosis decides the build. If what your pipeline needs doesn't exist off the shelf, we engineer it. Fixed scope, fixed price, owned by you.

Book a working session

Capacity economics. Not low price.

The retainer model

You rent activity. Nothing accumulates.

The compounding model EvonLabs
Time to value
8–10 weeks
First engine live in 14 days
Capacity
More hours cost more
Several engines in parallel
Learning
Monthly report, after the fact
Data and decisions compound
Ownership
The agency owns the setup
You own setup, data and code
Risk
Big retainer before proof
Start with one engine

Built inside the stack you already run.

Your engine connects directly to your CRM, ad accounts, analytics, and email. It reads signals and writes decisions where your team already works.

Pipedrive
HubSpot
Salesforce
Dynamics 365
Upsales
Lime CRM
SuperOffice
Fortnox
Visma
Slack
Google Ads
LinkedIn
Meta
Google Analytics 4
Search Console
Gmail
Outlook
Mailchimp
ActiveCampaign
Teams

If it has an API, we can connect it. Custom integrations on fixed scope.

Don't start with a demo. Start with your real funnel.

A 45-minute working session where we map your data, your decisions, and the first engine worth deploying.

Book a working session

45 minutes · free · no slides about us, just a whiteboard about you