We sell systems, not hours.
Evon Labs is a team of engineers who build and run go-to-market systems for B2B companies that sell through relationships. This page is the short version of who we are and how we think.
Based in Sweden · working across the Nordics · English and Swedish
Built on experience from 2 000+ B2B companies.
Eight-plus years of B2B sales and the journey with Zaplify, 30 employees at its peak and over 55 MSEK raised, gave us a front-row seat to how B2B pipeline actually gets built.
At Zaplify we helped more than 2 000 business-to-business companies systematize their lead generation and turn cold leads warm, from small firms to enterprise, across global markets. As one of the first players in Northern Europe to build that kind of system, we have seen the inside of more B2B pipelines than almost anyone.
And in pipeline after pipeline, the same pattern: marketing buys exposure and hands over a report, sales starts over from a cold list, and everything one side learns is lost to the other. It looks like two funnels underperforming. It is one broken one. That insight is what this whole model rests on.
Four backgrounds. One team.
GTM systems fail when they are built by people who only know one world. Our founding team covers all four corners the work requires.
Built data systems and integrations for a living. The reason everything we ship is a system, not a slide.
Ran campaigns and budgets inside the machine we now replace. We know exactly where the retainer model leaks.
Carried a quota, made the cold calls, booked the meetings. We build for the person picking up the phone.
Built and run companies of our own. We speak owner, because we are owners.
Founded Zaplify, one of the first companies in Northern Europe to build systematized lead generation at scale, and took it from idea to 30 employees, 55+ MSEK raised, and an exit. Along the way he helped over 2 000 B2B companies turn cold outreach into warm pipeline.
Twelve-plus years of marketing across B2B and B2C, on top of a career in IT and tech infrastructure. The engineer in the room: he has spent years wiring CRMs, analytics, and ad platforms into systems that run without babysitting, and he treats every funnel as an engineering problem.
Deliberately not the usual suspects.
Our clients are established B2B companies that sell through relationships and expertise, where one won deal pays for a year of the system.
In high-growth tech, GTM engineering is table stakes. In the rest of the B2B economy, it is a superpower.
How we work.
Five commitments, in writing, on every engagement. They are the same ones you will find across our homepage, because they are the same ones you will find in our contracts.
Your CRM, your ad accounts, your data. Nothing to migrate to, nothing new to buy.
Data, audiences, setup, and code stay yours, even if we part ways.
Never a percentage of ad spend. Never hourly billing. You know the cost before the month starts.
One engine first. The data decides what comes next, not a pitch.
The people you talk to are the people who build. No layers in between.
Meet us over your funnel, not a pitch deck.
A 45-minute working session on your own data. We map the sources, the gaps, and the first engine worth building.
Book a working session45 minutes · free · we bring the engineers